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Trading, Testosterone, Ads, Attention, Turmoil & Wasted Money = Opportunity (!) April 21, 2008

Posted by olvidadorio in Advertising, Economics.

The New York Times carries an article in its business-section about a study concluding that steroid hormonal levels (such as testosterone) significantly influence stock traders behavior – as well as their successfulness. The conclusion concerning measures to (hormonally) guard off sudden market upheavals was to have more women and older men playing the stocks!

On another note, the article talks about wasted advertisement money. Seemingly unimpeded by economic drought, marketers are investing in online ads that often times aren’t even seen because of their placement.

Nevertheless, it is to be expected that at some point advertisers will have to deal with the economic crisis as well. Though this might also have some sort of cleansing effect; ineffective advertising might run into problems, while viable methods of online marketing will set themselves through.

Even more than that, lots of startup business models that are harping on internet advertisement might be in for a career-changing surprise; Quite a few sites that became really popular recently (youtube, myspace, facebook, here in Germany studivz.net etc.) are having trouble making money for themselves or their new owners. And these are only the big ones. Lots of smaller businesses might see their already thin blanket of venture capital pulled from underneath their feet.

This has two points of relevance to me: I’m planning on launching a new method of online-advertisement beginning next year. This not only makes me dependent on advertisement revenue, but also on investors willing to believe that there will be advertising revenue flowing through my channel.
I hope I have made the point clearly enough above, that if we manage to belong to those techniques that are actually perceived in a non-obtrusive manner, we’ll make it. And so we will. :-}



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